THE STRATEGY AND TACTICS OF PRICING by Thomas Nagle

Contents NEW! Show students how proper pricing can increase profitability-New Chapter on Price Implementation. NEW! Offer access to pricing software-Three-Month Trial of LeveragePoint Software. NEW! Make pricing theory relative-Updated Examples of Pricing. NEW!Present the latest information-Heavily Revised Chapters. ·The revised chapter on Pricing Policy ·The chapter on Value Creation ·The chapter on Value and Price Communication ·The chapter on Price Setting

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