Marketing Research (English, Paperback, Naresh Malhotra, Satya Bhushan Dash)

Marketing Research - An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

About the Author

Naresh Malhotra Georgia Institute of Technology, USA Satyabhusan Dash Professor, IIM Lucknow, Noida Campus