Preface to Eighth Edition
Guide to Web Resources
Part I - Introduction
The Concept of Strategy
Part II - The Tools of Strategy Analysis
Goals, Values and Performance
Industry Analysis - The Fundamentals
Further Topics in Industry and Competitive Analysis
Analyzing Resources and Capabilities
Organization Structure and Management Systems - The Fundamentals of Strategy Implementation
Part III - Business Strategy and the Quest for Competitive Advantage
The Sources and Dimensions of Competitive Advantage
Industry Evolution and Strategic Change
Technology - Based Industries and the Management of Innovation
Competitive Advantage in Mature Industries
Part IV - Corporate Strategy
Vertical Integration and the Scope of the Firm
Global Strategy and the Multinational Corporation
Diversification Strategy
Implementing Corporate Strategy - Managing the Multibusiness Firm
External Growth Strategies - Mergers, Acquisitions and Alliances
Current Trends in Strategic Management
Summary
Notes
Glossary
Index
Books Information | |
Author Name | Grant Robert M. |
Edition | 8th |
Condition of Book | Used |
- Stock: In Stock
- Model: sga741