Sales and Distribution Management, 2e by Panda Tapan K.

The second edition of Sales and Distribution Management is a comprehensive textbook, which has been updated and enlarged with new chapters. Specially designed to meet the requirements of management students specializing in sales and marketing, it gives a balanced presentation of the concepts of sales and distribution through examples and cases.

Readers will find this textbook highly useful for its application of theoretical concepts explained through illustrative corporate examples and cases.